March 4, 2021
At Sonoco, our business portfolio is unique and diversified.
But it doesn’t stop there.
We believe it’s just as important to structure our internal teams in such a way that helps support our portfolio. Our unique marketing structure helps us drive innovation and lead the industry in world-class employee and customer experience.
The Global Marketing and Communications team – Sonoco’s center of excellence for all things brand, communications and marketing – has two key focus areas: Brand Experience & Creative and Marketing Operations.
Our centralized structure allows us to strategically develop content and plan distribution, aligning our internal and external communications, supporting growth across the organization and allowing for the free flow of ideas.
Here’s how we structure our teams and approach marketing and communications at Sonoco.
Our Brand Experience team is focused on the development and management of our corporate brand as well as the governance of marketing campaigns from around the world.
The Creative team is responsible for creating marketing content as well as internal communications that promote our core values and culture.
Together, Brand Experience and Creative work to maximize content creation, manage brand governance and eliminate any barriers for our field marketing teams.
Current open positions on our Brand Experience and Creative teams include:
Within Marketing Operations, we have three teams: Campaign Management, Analytics and Technical and Demand Center. Working together, Marketing Operations is responsible for finding and nurturing prospects to help support our sales team. They are also responsible for enabling growth with our existing customers.
Members of our Marketing Operations team are focused on driving demand generation through a wide variety of traditional and digital campaigns.
Current open positions on our Marketing and Operations team include:
We’re always looking to connect with talented, driven marketers. If you’re interested in joining Sonoco, one of Fortune’s World’s Most Admired Companies, browse through our available positions.